Campaigns & Case Studies
Because of the phenomenal public relations courses Michigan State University has provided, I have been able to exponentially grow as a writer, and develop worldly skills to succeed in the communications field. Here are some of my scholarly highlights, including public health campaigns, case studies, and crisis communications solutions.
Public Health Campaign
Throughout the course, Communication Campaign Design and Analysis, I had to create a campaign that tackled a public health crisis. I decided to address the binge drinking problem that occurs across college campuses in the United States. In the PDF below is my completed project, including research and custom created graphics.
A New Invention
In the course, Public Relations Strategy and Ethics in a Digital World, my team and I were given an invention we had to promote: "Gas-less Cars." Using a Case Study Method, we analyzed the key components pertaining to the issue and drafted promotional solutions from a public relations consultant's perspective. Please view the PDF below to see the completed first draft.